The Curious Digital Marketer (Paperback)
Publisher: Banyan Netfaqs (2012)
Book Summary of The Curious Digital Marketer
The Curious Digital Marketer is a hand book by afaqs! Campus (afaqscampus.com), the knowledge and training arm of afaqs!.
The book unearths genuine questions related to Digital Media planning and buying, Search Engine Marketing, Facebook Advertising and Mobile Marketing and gets them answered by the leading experts of the trade. The Curious Digital Marketer is a compilation of more than 101 frequently asked questions (on paid digital advertising), which advertisers/marketers ask digital media planners while they plan, buy and execute digital media campaigns for them on a day to day basis.
The book is divided into four major sections: Digital Media planning and buying, Search Advertising, Facebook Advertising and Mobile Advertising.
The Curious Digital Marketer book would of relevance to people including brand managers (who are new to digital planning), chief marketing officers (who want to understand the nuances and details of digital buying and planning, better) media planners and buyers (who wants to gain deeper understanding of their domain) and anybody who’s enthusiastic to know more about Digital Media and its operational details. Apart from this management and media students can also learn from this book.
About the Author
The Curious Digital Marketer has been authored by 18 leading digital marketing practitioners. The author of The Curious Digital Marketer is Kapil Ohri, head, afaqs! Campus, while the co-authors are Anurag Singh, chief operating officer, AD2C; Advit Sachdev, founder, Odigma; Ansoo Gupta, global head of business, Pinstorm; Abhishek Punia, associate media director, Interactive Avenues; Atul Soni, director, invention, Mindshare, GroupM; Benedict Hayes, vice-president (strategy), Communicate2; Chanmeet Singh, social media manager, Webitude; Deepak Sharma, associate media director, Neo@Ogilvy; Geetanjali Anderson, group head (media and search), Media2Win; Himanshu Arora, senior business group head, Isobar; Harish Iyer, media group head, Interactive Avenues; Maninder Pal Singh, media director (digital), Lintas Media Group; Raghu Seelamsetty, managing director (India, West Asia and North Africa), MediaMind; Ronny Raichura, head (search and analytics), Communicate2; Sairam Ranganathan, client lead (digital), Maxus; Tanushree Radhakrishnan, media director, Zed Digital; and Vishal Jacob, senior director (digital), Maxus.